Planet Business
Business Storytelling for Lasting Impact
Every great brand has a story, but not every company knows how to tell it. Discover how the right narrative can turn employees into brand advocates, simplify complex strategies, and build customer loyalty like never before.
Custom Fictional Stories for Corporate Training
We craft immersive fictional stories that address specific corporate training needs, like leadership development, teamwork, and ethical decision-making. These stories engage employees emotionally, making training more memorable and effective.
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Story-Based Consulting for Business Transformation
Our story-based consulting helps businesses visualize potential future scenarios, customer interactions, and market trends. Through storytelling, we enable companies to experience new strategies and ideas in a risk-free, creative way.
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Corporate Brand Storytelling
We create brand stories that align with your company’s mission and values, helping you connect emotionally with your customers. Our storytelling approach builds brand loyalty and turns customers into brand advocates.
Elevate Your Brand
In today’s competitive landscape, brands that don’t use storytelling risk becoming irrelevant. Storytelling builds emotional connections, simplifies complex ideas, and transforms customer loyalty.
- 70% of employees feel disconnected from their company’s mission.
- Stories are 22 times more memorable than facts alone.
When using storytelling, companies can more effectively simplify their message, align employee and customer perspectives, and drive real behavioral change, which data and facts alone often fail to achieve.
Michael Gazzaniga.
When people listen to the same story, their brain activity synchronizes with that of the storyteller, particularly in areas related to understanding and empathy.
Uri Hasson
Stories trigger the release of oxytocin, enhancing trust, compassion, and the willingness to engage with new or difficult ideas.
Paul J. Zak
(2004) Dove’s “Real Beauty” campaign aimed to challenge societal beauty standards by focusing on real women rather than models. This storytelling approach resonated deeply with their audience, ocusing on authentic narratives about self-esteem and body positivity.
Dove’s sales increased from $2.5 billion to $4 billion in the campaign’s first year.
- Brands using emotional storytelling experience a 20% increase in customer loyalty.
- 65% of people are visual learners, but most corporate training is text-heavy.